Later that year, was created for the purpose of selling adult-themed and holiday-focused party products, and Birthday Express expanded its distribution capacity with the leasing of a 32,000 square-foot warehouse in Greensboro, North Carolina. Īfter a five-year period that saw a nearly five-fold increase in number of orders (from 44,000 in 1995 to 200,000 in 1998), Birthday Express received over $13 million in new investment capital from ARCH Venture Partners, Advanced Technology Ventures, and Sigma Partners in 1999.
was responsible for a third of the company's orders by 1999. Initially, the company operated on a purely mail-order catalog business model before launching its first website in 1996. The couple, inspired by the birth of their third child, funded the start-up with $1.5 million of their personal savings. History 1990s īirthday Express was founded in Kirkland, Washington by the team of Engineering Animation employee Mike Jewell and his wife, Jan Jewell, in June 1994. is also responsible for the related family of retail sites including Bu圜,, and.
Which is owned by Rubie's Costume Company. Party supplies and party decorations, Costumesī is an American online retailer based in New Berlin, Wisconsin that sells party supplies and decorations specifically for, but not limited to children's birthdays.ī also powers the party store on the social planning web service Evite, which along with 's parent company BuySeasons Inc.
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